Retail companies need to attract as many customers as possible in order to generate a profit. The way your storefront looks can have a significant effect on the number of customers that walk through your doors.
Awnings, like those from Aubrey Sign Co, can really help to set your building apart from others in the area. An awning is a great investment for companies looking to improve not only their sales numbers, but their energy efficiency and advertising efforts as well.
1. Sidewalk Advertising
Consumers that are passing by your business need to be able to see what you have to offer if they are going to be convinced to make a purchase. Large windows at the front of your store can provide you with a display area, but the view inside windows is limited for consumers who are driving past your storefront.
Sidewalk advertising can be a great way to maximize exposure to your products. An awning allows you to stage product on the sidewalk in front of your store without worrying about the products becoming damaged due to rain and the sun's UV rays.
2. Reduced Heat Transfer
The same large windows that give consumers the ability to look into your store can become a burden when managing the energy efficiency of your retail location. Large windows allow a lot of sunlight to enter your retail space. This can create heat transfer that might affect your heating and cooling costs.
An awning over the large windows at the front of your store will provide protection against direct sunlight. Your store will stay cooler once an awning is installed, allowing you to reduce your overhead expenses.
3. Unique Brand Recognition
Brand recognition is important for retail companies. Consumers need to be able to recall a company's brand when making purchasing decisions. Awnings can provide you with the platform you need to increase your brand recognition within the market.
A colorful awning can be printed with your company's logo and marketing message. You can even include your website address on the awning. Since an awning extends out from the face of the building, the information contained on it is more visible than information that might be displayed on a door or window.
An investment in an awning is an investment in the increased recognition of your company's brand over time.
There are many reasons why today's retail companies should consider the use of an awning. Take advantage of the unique benefits an awning can offer your company in the future.