Custom signs generally cost more than standard ones, and business owners rightly may wonder when is the right time to shell out their hard-earned money for them. Let's look at 5 situations where paying for custom signage may pay greater returns.
Environments Packed With Signs
In a setting where everybody has tons of signs competing for eyeballs, there's a lot to be said for creating something unique. A custom sign can use numerous tricks to get attention. For example, a boot shop can use a big sign that's shaped like a boot to let viewers have a little fun when they see the sign. An audience will stay focused on this sort of custom sign a little longer, even if other ones are trying to grab their attention.
The human mind is an incredible filter designed to throw away information quickly. It's a good thing because otherwise drivers would crash while mindlessly staring at signs along the highway. However, it creates a problem when you need to cut through the noise in less than a second to get someone to check out a message.
When people are processing in short periods, it's helpful to use uniqueness to give them something to latch onto. You probably wouldn't use custom signage under normal circumstances to announce you're open, for example, but it could be pretty handy if your target audience is whizzing past at 65 mph.
Another way to use custom signage is to make sure a unique offer looks as unique as possible. It's hard to say something's on sale with a generic sign and have people process how great the sale might be, for example.
Sometimes you need custom signage because a location just won't work with something more standardized. You might have an oddly-shaped corner on a building or a narrow alleyway, for example, and it's just not possible to jam basic signage in there. Folks also frequently customize signs for localities that have strict regulations on sizes and design elements.
Classing It Up
Certain businesses need customized signs to add an element of class. If you run a high-end restaurant, you'll need to communicate that the dining experience there will be special and classy. Hanging out a blinking Open sign isn't going to cut it, but you can use custom signs that incorporate your branding to signal that you run a classy joint.
For more information on custom signs, contact a local company such as DHS Signs.