Are you looking for a way to generate interest in your building, and afraid that too many people are driving by without noticing it? It may help to put up a monument sign in front of your building. These are freestanding signs that are built at ground level and can be put near the road where your business is located. Here are a few reasons why it is worth investing in a monument sign.
The main reason to use a monument sign is that you want increased visibility. Chances are that people are not noticing the sign on your physical building if it is pushed back from the main road. If traffic moves quickly on the main street, they may not even have enough time to notice and read the sign. This is where a monument sign can really help.
Building a monument sign perpendicular to the direction of traffic gives high visibility to those that drive by. It can increase traffic to your business by simply letting people know that you exist. It's like a miniature billboard that you can control.
It is possible to build a monument sign that has customizable messaging, so you can let people passing by know about new promotions that you have going on. This can be done in a few ways as well. Consider adding an LED board to your monument sign, which allows you to make customizable messages that are easy to update from a computer. You can then change the message daily, or have it rotate between multiple messages.
If you do not want to spend the money on an LED board, you can build a monument sign with physical letters that you can swap out. While it is not as modern as an LED board, it can significantly cut down on the cost of your monument sign.
Easy To Update
Maybe you actually own an office building with multiple businesses within it. A monument sign can be great for putting the names of those businesses out by the main road. However, this can leave you wondering about what you can do when one of those businesses moves out and a new one moves in. You can create a monument sign that is easy to update, with multiple areas where you can put in a custom sign for a specific business, and then swap it out with another one down the road. You won't have to make a whole new monument sign to get the job done.