When designing a new vinyl banner for winter use, there are a few things you need to keep in mind that can vary greatly from the designs your business favors for winter and summer. The following tips can help you choose the right banner and properly care for it through the winter months.
Tip #1: Turn up the color
A design with a predominantly white background may have really popped against the bright blue sky and greenery of the warm season, but now it's either going to be swallowed up by gray winter skies or snowfall. Worse, it may just look dingy from wet mud and dirty snow that ends up plastered to it. Instead, opt for a brightly colored background and bold printing that will brighten up the dreary season and catch the eyes of passers-by.
Tip #2: Get it reinforced
The weather is going to be much harder on your banner in the cold months. Start by ordering banners with reinforced grommets and corners to help combat fraying and tears. You may also want to invest in a UV coating, even if you don't normally get one in the summer. This is because winter sun can actually be harsher than summer sun, since in the winter there is a double dose of light, as it is reflected off the snow and ice.
Tip #3: Elevate the display
Vinyl banners are sometimes displayed stretched between two poles at car-window height to help them catch the eye, but this isn't the best location in winter. This is because snow and mud will get splashed onto the sign, making it look dingy and prematurely aging it. Instead, consider elevating the sign on taller poles. Even better, hang the sign against a wall, such as on the front or side of you building. Not only will this protect the banner from road debris, but it will also provide some protection from winter wind.
Tip #4: Keep it clean
Although you can't spray down the banner when it's below freezing, you should take a few minutes to rinse it off whenever the temperature is warm enough. This will prevent grime and road salt from ruining it prematurely. If it looks bad but temperatures aren't cooperating, carefully take it down and bring it indoors to thaw. Handle the frozen vinyl carefully, though, because it can crack when it is cold. Once the banner warms to room temperature, wipe it down with a warm, wet rag and then dry it thoroughly before hanging it back up.
For more help, contact a sign company such as Davis Sign Co in your area.