When you need to advertise your business at a large trade show or convention, there are few things more useful to you than a good banner stand. And as long as you've got the space for it, a horizontal banner stand will be able to display significantly more information about your business than a vertical stand could. So when you need to set a large horizontal banner stand among other event accessories, don't forget these three tips.
Keep Chairs A Good Distance Away So No One Blocks The View
Even if the chairs in question don't line up exactly with the front of your banner stand, some people might be tempted to loiter around the people actually sitting in the chairs to strike up a conversation. In the worst case, this could cause your banner stand to get completely blocked to viewers just walking into the event.
So before you unroll your banner stand, take a quick survey of the area you want to set it down in. If there are chairs anywhere near your location, either find another spot or be very careful of what direction the horizontal banner stand faces. Ideally, if facing the entrance just means that chairs will be right in front of the banner's face, you should switch to facing a direction that's as far away from the chairs as possible.
Consider How Light From Windows Will Enhance The Banner Stand's Appeal
Your banner stand will be much more attractive if it can catch a decent amount of light from a nearby window. This is especially important for a horizontal banner because its wide width will be able to distribute the sunlight much more profitably.
Once you set your banner stand down, look at it from different locations to see where the glare from sunlight is at its maximum. In particular, make sure the banner looks good from the aisles that will have the most people during the event.
Set The Banner Stand On A Straight Line Between The Nearest Event Booths
To keep the aesthetics of both your banner and your overall business display as good as possible, it's important that nothing creates a jarring visual clash with the closest event booths. Therefore, if your area is flanked on either side by an event booth, set your banner stand on the invisible straight line that joins the two of them. This way, you'll be able to draw attention to your business without making it look like you're totally desperate to make waves.