Your exterior signage often serves as the first line of contact with a potential customer. The quality of your signage can send a message about the quality of the goods and services that your company provides, so it's important to keep your signs in good condition.
Here are three simple maintenance tasks that you should be engaging in to ensure your signs are sending the right message to your target market in the future.
1. Regularly check for pests.
Many different types of pests can make their home in the nooks and crannies that exist in your outdoor signs. Insects can be particularly troublesome, since these pests have the ability to affect the functionality of your signs.
When a spider weaves its web or wasps create a nest near the electrical components of an LED sign, water collecting on the surface of the web or nest could permanently damage these electrical components. By regularly checking for (and removing) any pests, you can keep your outdoor signs in good condition.
2. Watch for fading.
Many signs are painted using an enamel product. While this enamel can look great when it comes out of the factory, it is susceptible to fading over time. An outdoor sign is continually exposed to the elements. Direct sunlight can fade bright paint colors and make them less noticeable.
By watching for signs of fading and investing in touch-ups for your enamel signs, you can ensure that these advertising tools are able to catch a consumer's attention for the right reasons.
3. Remove rust immediately.
If your outdoor sign has metal components, you will need to be vigilant when it comes to watching for rust. As the metal of the sign interacts with the moisture provided by precipitation, oxidation can occur. This chemical process results in the formation of rust.
If left unchecked, rust can spread and weaken the metal used to fabricate your sign. As soon as you notice rust on your outdoor sign, use a power grinder or a chemical rust remover to eliminate the rust as quickly as possible. Prompt attention to rust removal will help you extend the life of your commercial signage.
Allowing your commercial signs to work as an advertising aid can be beneficial, but only if your signs are sending the right messages to potential consumers. Let your target audience know that your company takes pride in its work by maintaining your outdoor signs in the future.