Designing a custom banner sign takes more thought than designing other signage. Because of the unique nature of banner signage and the unusual ways banners can be used, careful consideration should be made during the planning phase, the design process, and the ordering stage. Here are some things to consider when designing your custom banner.
Custom banners can be produced in almost any size you need, so it's up to you to decide how large or small your sign should be. This is an important step because if your banner is too large, it may not fit in the space you need it to go. If it's too small, your distant audience may not be able to see the banner well enough for it to be effective.
To figure out the best size, first measure the space where the banner will hang. Second, determine where the farthest member of your audience will be. Your banner should be large enough to be seen from that point.
The Color Scheme
The color scheme of your banner plays an important function in how easy the banner is to read and the message that is conveyed. For instance, you may want to use team colors on the banner, but if the banner lettering fades into the background color, you should choose a different color. In general, the lettering should be darker than the background. For a custom background, experiment with varying color palettes to make sure that the words are easy to read and that the colors don't strain the eyes.
The Letter Size
It may be tempting to put as much text on the banner as possible, especially if you have a lot of information you need to convey. But remember, the more words you have, the smaller the lettering has to be. It's better to have larger lettering and fewer words. You can always direct your audience to another source for more detailed information.
For instance, you could print a website URL on your custom banner or a phone number where interested people can learn more about your cause or purpose.
If your custom banner will be used outdoors, the material should be weather resistant. Vinyl would be an appropriate option. If the banner is for indoor use, a fabric banner might be all you need to serve your needs.
There are also other considerations to keep in mind when planning and designing your custom banner. A banner company such as Nesper Sign Advertising Inc can help guide you in the process.