The goal of retail business signage is to let the world know where the store is and what it has to offer. While these goals sound simple enough, achieving them is somewhat of a complex process that involves the right design. It does not matter if you are a new business owner looking to install your first sign or an established retail business that is in the market for a facelift, learn more about how to design your digital sign.
The layout of the signage should not include signage that extends to each edge of the screen. Instead aim to leave a free zone, which is a small margin around each of the four sides of the screen. This small margin ensures that none of the information on your signage is too close to the edge of the screen, which might make it too hard to read.
2. Pixel Count
Ensure you also focus on the pixel count used. In the simplest terms, the more pixels on the screen, the better the clarity and crispness of the image that the customer sees. Keep in mind that the maximum number of pixels is not always necessary, as it often depends on what your display shows and the size of the screen so professional guidance in this area is helpful.
3. Eye Line
All content on the sign should follow the eye line, which is left to right and then up to down. When it comes to signage customers want to collect the information they need as quickly as possible, so that they can get in and get out. If your signage is hard to read, it does not meet this goal.
You should also list content on the signage following a hierarchy that places the most important details at the top. Again, this setup allows customers to get the information they came for quickly so that they can move forward with their shopping experience.
Not every customer will be interested in all the information you have listed on your signage, so it is best to create zones. For example, consider a beverage store that has daily sales for select teas and coffees. This business could create a signage zone for tea and a separate one for coffee so that customers have pinpointed information about what they are looking for.
If you want signage for your business that is both attractive and effective, keep all these tips in mind as you design your signage.
To learn more, contact a company like A Precise Sign.